MiWadi

What did they do?

MiWadi came on board in 2013 as title sponsors of our Halloween campaign ‘Trick or Treat for Temple Street’. Halloween is a fun filled family occasion, which fuels children’s imaginations. Trick or Treat for Temple Street reflects MiWadi’s vision of seeing the world through the eyes of a child and creates an emotive bond with consumers nationwide to encourage all to get involved, celebrate Halloween with all the family, host a party and raise vital funds for Temple Street Children’s Hospital.
MiWadi support and amplify the Trick or Treat campaign with a heavy weight marketing campaign throughout September & October, which includes, Outdoor, On Pack, Radio, Press, Digital, In-Store Media and PR to maximise awareness and fund raising income for Temple Street.

Funds raised, lives saved

The money raised has gone towards two new projects in our hospital, a new classroom and a new parent’s room. This new classroom ensures children who are restricted to High Dependency wards are able to access a classroom and won’t fall behind in their schooling while in hospital. Our new parent’s room will be a place for the medical team to discuss with mums and dads their child’s prognosis in private.

“MiWadi is proudly supporting Trick or Treat for Temple Street. Halloween is a fun filled family occasion, which fuels children’s imaginations. This campaign reflects MiWadi’s vision of seeing the world through the eyes of a child and creates and emotive bond with consumers nationwide to encourage all to get involved, celebrate Halloween with all the family, host a party and raise vital funds for Temple Street Children’s Hospital”

Dee Cunniam, Marketing Manager – Family & Kids, Britvic Ireland