Smyths Toys ‘picks’ Temple Street!

Smyths Toys Superstores have unveiled their brand new campaign in support of Temple Street! The campaign focuses on their brand new character of Snot, a toy who begins as a factory line error but goes on to become this year’s most wanted toy.

The story follows the cute and curious Snot as he wanders through the streets looking for a place to call home. Though he encounters a series of misfortunate events on his travels, including being chased by a 50ft monster, Snot ends up saving the day and finds a home in the aisles of Smyths Toys Superstores.

Smyths Toys have brought Snot to life by creating a plush toy of Snot, as well as a book telling the tale of his adventure to the toy store. The retailer has confirmed that they will be donating all the profits from sales of Snot and his book to Temple Street Children’s University Hospital.

Denise Fitzgerald, Chief Executive Officer of Temple Street Foundation says,  “We are very proud to partner with Smyths Toys Superstores and are incredibly grateful to them for donating all funds raised through the sale of Snot, and the book which tells his story, to Temple Street Foundation. This will allow us to continue to help seriously ill children and their families and make Temple Street Children’s University Hospital a better place. Christmas is a very special time for us here in Temple Street as we try to make it as magical as possible for all the children who are too ill to spend Christmas at home. Thank you to everyone at Smyths Toys for helping make this happen and we are sure Snot will be a firm favourite with children in Temple Street and all over the country this Christmas!”

Martina Moran, Joint Head of Marketing at Smyths Toys added; “Temple Street Foundation is an amazing children’s charity, and we hope that picking Snot can really make a difference and put a smile on everyone’s face this Christmas.”
Both Snot and his book are available from all Smyths Toys Superstores across the UK and Ireland, while stocks last, retailing at just €9.99. Give Snot a home to help make a difference—you can even stick him on your Christmas list! ‘Snot available anywhere else.

Watch the new ad at